“We are not at all interested in making a logo and pasting this logo on every place that is empty. At least in the cultural realm, repetition or compulsion is not valid any more to draw any attention to communicate with the audience. The container of identity is also expanding from printed matter to space and time. Annual festival identity changes its concept and applications every year, almost like individual projects. It also belongs to the exhibitions, artists, designers, and the audience. Today, museum identity does not belong solely to the museum itself. Now, the designers are not aiming to make the audiences’ mind to be imprinted with a logo, but aiming to create live dialogues with them. It is open, unpredictable, functioning like an organism that modifies and adjusts itself to suit different contexts. The ultimate, ideal and absolute form where this modernist myth has now faded out, you will find a new kind of identity design establishing itself. They show how the designer was striving to obtain the most refined form and symbol which should imply and summarize the philosophy or the motto of a company. Imagine the numerous hand-drawn sketches piled on every side of designer’s table. When hearing “the canon of identity design”, what one might automatically be reminded of is Paul Rand’s IBM or Westinghouse logo. You can find 28 design teams' projects and their interviews in this issue, which emphasizes the identities within cultural sector such as for museums, cultural festivals, exhibitions, theaters etc., that broadly outline the directions of the current visual identity design. This issue explores the sphere of visual identity. GRAPHIC is currently being circulated in Korea and Europe, and it's expected to extend its area of circulation toward America, Asia and so Press GRAPHIC has been written and edited in Korean language from the first issue to 8th but from 9th issue, it is being issued in both Korean and English. GRAPHIC is an independent magazine which does not depend upon sponsors or any governmental organizations for financial help but rather aims at more creative and independent journalism by emancipating its own editorship from them. It has a characteristic of in-depth approach for one theme with the editorial policy of one issue-one theme. GRAPHIC, which was first published in January 2007, focuses its attention on the other trends of graphic design which is different from the mainstream of it and on the phenomena thereof. GRAPHIC(ISSN 1975-7905) is a graphic magazine published in Seoul, Korea.
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